Stoked on this…..Sidewalk 156 comes with one of the hottest covers for some time. Mark Gonzales stretching out a frontside ollie the only way he knows how. And it’s on our ramp….

So, here’s a date for your diary…
A copy of Heel Toe Magic is winging its’ way to Ideal from the hard drive of Andy Evans as you read this.
We are going to be showing his latest skateboarding epic on Saturday at 5.30 in the Cinema at the Custard Factory.
Only £2 on the door so don’t be late….

Just been in touch with Andrew Evans.
We are working on a Birmingham premiere of his new DVD Heel Toe Magic at the cinema space here at the Custard Factory.
Keep checking the Ideal Blog for dates and times….
And just in case you haven’t seen the trailer, check it here.

Update….Just spotted this on little Tommy Gnargores webblogsite….Kris Vile doing what K.V’s do best….looking forward to that Cruz DVD for a full section…swan centre massive!

Adidas skateboarding has landed at Ideal.
We got the Slap pals Campus vulc mid and gazelle skate in stock with more to come next week.

Got a phone call late yesterday regarding the much anticipated SE Bikes 700c PK Ripper fixed bike. They have landed at the distributors warehouse. This means that we will be taking delivery on them next week. We are getting two in 54 and two in 56. We have not taken any reservations on these so it is a case of first come, first served. And as there are only 75 in the country, if you want one then you’d better jump on it double quick…Give the store a call for more info.

And other stock news, we got some new Lakai and a fresh drop of Nike SB.

Saturday was a great day. Too bad if you couldn’t make it, but as meagre consolation you can see some photos that Kev Parrot posted up on the Sidewalk site here. We also got Geoff to sign a few of his pro models. These are in our online store so take a look….you could skate ‘em or hang ’em on your wall…It’s up to you.

And, as an aside which has got nothing to do with anything, i was looking around the webanet while sipping coffee this morning and spotted this gallery of Enjoi ads. Dead good….Rocco would be proud.

It’s just about the end of the day and it’s been sick. Thanks a lot if you came out and got in on it. The best turn out on the tour according to mr K.Parrot. There were plenty of T-Shirts given away plus a free BBQ and bangers galore. Raemers only set light to the one T shirt, the ramp got shredded and the sun was out. Siiiiiiiick…Cheers guys!

Got back to the store today to find new things afoot. Number one was Bob test driving his new chariot around the factory with ‘dark lords’ in tow. At high speed.. He almost managed to roll the thing….
The other piece of news is more fresh Emerica skate shoes landing for ‘summer’.

Also, a big congratulations to Paul ‘Oldie’ Houldie, longtime friend to Ideal on the arrival of his son…[good job Emma]!

It has been a few days since the event…..and as i couldn’t make it myself i was going to leave it to A3F and Gnargore to post results/video. But then T Bear rolls by the store with his digi and shows me his angle on the afternoon amongst the ruins. And it turns out that he captured a few gems, the one below of Dave Pegg poppin’ the cork being one of them. Take a look here and here for the video plus a little more.
Safe to say, the day was a great success. The weather held, Joel and Ken got some extra ‘terrain’ together and those that attended shredded.
Stoked.

Just had confirmation that Ideal will be hosting a Volcom Stone-age event at the shop / ramp on Saturday 22nd of August. Geoff Rowley will be in attendance screen printing T’s, hopefully getting a skate on and not eating any of the BBQ snags on offer. There will be free Volcom stuff being given away so if you want some of that free Volcom stuff then you better form an orderly queue…behind Tom ‘Gnargore’ Gillespie. He IS ‘free’ gear….

And, regarding the Guerilla jam on Sunday, keep checking on the Met page here. Summat will happen whatever occurs but be prepared…..

The sun is shining and no doubt you’ve been skating outside today for the first time in a while. Here’s a question, were you squinting? Do you need some new sunnies? Well, we got some free Emerica ones. Buy a new pair of Emerica sneaks from us and we will give you a pair of Emerica ‘Jazzman?’ wayfarer alikes sunglasses free of charge. Looking good for the rest of the summer….Bonus!

Plus, it ain’t posted up on epiclylaterd yet but the new episode of Beauty And The Beast behind the tour is up Here.

The precipitation just doesn’t stop. To counter this we have got some new gear in. Check the site for new Emerica clothing and a fresh drop of Altamont too. And the ramp is as good a shelter as you’ll get right now…..Fingers crossed for Sunday.