This one means something.

The Girl Skateboards WE-OG Birmingham collab deck has just landed at Ideal, and if you're from Birmingham — or you just love all things Crailtap — you're going to want one of these.

Girl Skateboards have been one of the most important brands in skateboarding since Mike Carroll and Rick Howard founded the brand in 1993. The WE-OG series celebrates the original generation of Girl riders, and this Birmingham collab ties that legacy directly to our city. It doesn't get much more relevant to what we do at Ideal.

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Girl Skateboards WE-OG Birmingham Twin Tip Decks

The G069 / G096 Twin Tip shape is a Crail classic — symmetrical nose and tail, when paired with the right truck set up allows you to throw down without checking.

These decks are available in two sizes right now, both in stock and ready to go.

• Girl Skateboards WE-OG Birmingham Twin Tip Deck 8.25" — £69.95
• Girl Skateboards WE-OG Birmingham Twin Tip Deck 8.5" — £69.95

We've got good stock on both sizes right now, but these are the kind of boards that move fast once word gets out. If you want one, don't leave it.

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Why This Collab Matters

Ideal opened in Birmingham in 1991. We have supported our scene since day one and a collab like this, with a brand as respected as Girl, is a reminder that this city is very much on the map.

If you're searching for skateboard decks in Birmingham that actually mean something, this is it.

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Come See Us in Digbeth

The WE-OG Birmingham decks are available online and in-store at Ideal Skateboards, Custard Factory, Digbeth, Birmingham. Come down and see them in person — we're always happy to talk shop.

Follow us on Instagram @idealbirmingham for more on this drop and everything else going on at the shop.

One of the biggest Heroin Skateboards deliveries we've had in a while just landed at Ideal ranging from a 7.88" Scrambler Egg all the way up to the 14" Eggzilla 3. If you've been waiting on a Heroin board, now is the time to get maximum choice. We've also got new Palace S43 pro decks in and a stack of Polar sale decks

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Heroin Skateboards — Massive New Delivery

Heroin have been flying the flag for big wood, weird shapes, and classic graphics for years. This is one of the most comprehensive deliveries we've ever had from them. Whether you're a street skater looking for something a bit wider, a transition skater who wants a retro shape, or someone who just wants to own a 14" skateboard, we've got you covered.

Street & Transition (7.88" – 9.25")

• Heroin Skateboards Scrambler Egg Deck 7.88" — £69.95
• Heroin Skateboards Yankou Golf Imp Deck 8.25" — £69.95
• Heroin Skateboards Dern Panther Deck 8.5" — £69.95
• Heroin Skateboards Dern Eyes Deck 8.625" — £69.95
• Heroin Skateboards Wilson Eyes Deck 8.75" — £69.95
• Heroin Skateboards Wilson Fish Deck 8.75" — £69.95
• Heroin Skateboards Zane Very Nice Deck 9" — £49.95
• Heroin Skateboards 100th EGG Deck 9.125" — £69.95
• Heroin Skateboards Merged Anatomy RazorEgg Deck 9.25" — £69.95
• Heroin Skateboards Craig Questions Knock Off Deck 9.25" — £69.95

Big & Wider (9.5" – 10")

• Heroin Skateboards Mini Pickle Deck 9.5" — £69.95
• Heroin Skateboards Auntie Razor Egg Deck 9.75" — £69.95
• Heroin Skateboards Good Shit Mutated Deck 9.75" — £69.95
• Heroin Skateboards Nolan Haughton Crow Deck 9.9" — £69.95
• Heroin Skateboards Craig Questions Mutate Or Die Deck 10" — £69.95
• Heroin Skateboards Craig Questions Gold Rush Deck 10" — £69.95
• Heroin Skateboards Craig Questions Scrap Metal Deck 10" — £69.95
• Heroin Skateboards Curb Killer 8 Deck 10" — £69.95
• Heroin Skateboards Curb Killer 9 Merged Deck 10" — £69.95
• Heroin Skateboards Nolan Eye Crusher Deck 10" — £69.95
• Heroin Skateboards Space Egg III Deck 10" — £69.95
• Heroin Skateboards Very Big Holo Egg 10" — £64.95

Going Large (10.1" – 11.125")

• Heroin Skateboards Dead Dave Hellscape Deck 10.1" — £64.95
• Heroin Skateboards Dead Dave Allegory Of Fear Deck 10.1" — £64.95
• Heroin Skateboards Dead Dave Knock Offs Deck 10.1" — £69.95
• Heroin Skateboards Dead Dave Dead Head Deck 10.125" — £69.95
• Heroin Skateboards Dead Dave Trainlines Deck 10.125" — £69.95
• Heroin Skateboards Curb Crusher Chomp Deck 10.25" — £69.95
• Heroin Skateboards Wide Bride Egg Deck 10.4" — £69.95
• Heroin Skateboards Swampy Stomp Deck 10.5" — £69.95
• Heroin Skateboards Swampy's Bog Hog Deck 10.75" — £64.95
• Heroin Skateboards Craig's Questions Rotten Wide Boy Egg Deck 10.75" — £69.95
• Heroin Skateboards Swampy Egg Deck 11" — £69.95
• Heroin Skateboards The Pickle 2 Deck 11.125" — £69.95

Absolute Units (13.5" & 14")

• Heroin Skateboards Lemonzilla Deck 13.5" — £99.95
• Heroin Skateboards Eggzilla 3 Deck 14" — £99.95

Browse the full Heroin Skateboards range. If you want to go big, we've got you covered.

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💸 Sale Decks — Grab One While You Can

Looking for a skateboard deck in Birmingham without paying full whack? We've got quality boards marked down right now.

Polar Skate Co — 12 Decks on Sale

Pontus Alv's crew needs no introduction. If you've been eyeing up a Polar board, this is your moment.

• Polar Skate Co Heaven Deck 8.375" — £59.95 £49.95
• Polar Skate Co Platt Dad Deck 8.25" — £69.95 £49.95
• Polar Skate Co Oski Driving License Deck 8.375" — £59.95 £49.95
• Polar Skate Co Oski Beautiful Day Deck 8.25" — £59.95 £49.95
• Polar Skate Co Roman Gonzalez Lorca Deck 8.375" — £59.95 £49.95
• Polar Skate Co Roman Gonzalez Lorca Deck 8.5" — £59.95 £49.95
• Polar Skate Co Nick Boserio Family Deck 8.375" — £59.95 £49.95
• Polar Skate Co Nick Boserio Family Deck 8.25" — £59.95 £49.95
• Polar Skate Co Herrington Pot Demons Deck 8.5" — £59.95 £54.95
• Polar Skate Co Herrington Chain Smoker Deck 8.375" — £59.95 £49.95
• Polar Skate Co Grund Cold Streak Deck 8.25" — £59.95 £49.95
• Polar Skate Co Grund Rider P9 Deck 8.625" — £69.95 £49.95

Browse the full Polar Skate Co collection.

More Sale Decks

• Sour Snapes On A Plane Deck 8.125" — £54.95 £39.95
• Darkroom Contagion Deck 8.875" — £64.95 £49.95
• Skate Cafe Wayne Deck 7.75" — £54.95 £44.95

More sale decks available in-store — come down to Digbeth and have a dig through the racks.

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Palace Skateboards — Detroit 303 & New S43 Decks

Palace just dropped Detroit 303 — a full-length video seven years in the making. Proper skating, proper filming, grimy spots and no filler. Watch it, then come pick up a deck. We've got a fresh run of S43 pro decks in right now.

• Palace Skateboards Heitor Pro S43 Deck 8.5" — £64.95
• Palace Skateboards Jamal Pro S43 Deck 8.25" — £64.95
• Palace Skateboards Chewy Pro S43 Deck 8.375" — £64.95
• Palace Skateboards Powers Pro S43 Deck 8" — £64.95
• Palace Skateboards Benny S43 Deck 8.1" — £64.95
• Palace Skateboards Bulldog Deck 8" — £64.95

Shop the full Palace Skateboards range while stock lasts.

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Come See Us in Digbeth

Everything above is available online and in-store at Ideal Skateboards Birmingham, located at the Custard Factory in Digbeth. Skater-owned since 1991. Come down, hold a board, talk shop.

Follow us on Instagram @idealbirmingham for first looks at new drops and whatever else is going on at the shop.

The anticipation is rising for the launch of the New Balance Numeric 933.

After a deleted release date in January due to manufacturing issues brought to light by the glue holding the midsole on to the upper failing during his first skate of the 933, shops worldwide will finally be getting stock in early May.

Reynolds has grown to become an elder statesman of skateboarding. He has been a pro since his teens, Running his own brand, Baker for 25 years and Bakerboys Dist for 18, as well as skating to the highest level and talent spotting generations of rippers. His intent as the years go on is to continue to skate and this leads to the famous shots of after session ice baths, turning to sober living and putting his name to a range of Spitfire 93s [softer wheels are easier on the body]. The next move was to develop a shoe that can be tough, comfortable and absorb all the impact of modern skateboarding.

Together with Jeff Mikut and the NB Numeric team it's expected that the 933 will deliver the extension that The Boss is looking for. It has the look of a runner with the practicality and robustness of a skate shoe. The multi panelled upper has enough support and reinforced wear points to make it practical and the midsole has a Abzorb foam insert that is moulded to offer stability and shock absorption. 

Judging from the response to recent releases on our shelves from NB Numeric we are confident that Reynolds and NB Numeric are a combination that you can trust.

Scheduled release is 14/5/2025

 

 

 

Our friends at Birmingham Skate Spaces held another fantastic event last weekend with a street shut down in Kings Heath. We brought in some obstacles from Bournebrook and dropped them on York Rd for the afternoon. It all kicked off with some lessons for the juniors with 20+ youth getting involved with tutoring from Shaun and Kris then as the afternoon went on the 'big boys' started to get involved with some crowd pleasing moves getting put down. 

Big thanks to everyone who came out and to @jonbladesphoto for the shots.

Lots of great things are coming for Birmingham skateboarding due to the tireless work of the Birmingham Skate Spaces crew so go find them here and here.

Show some support and lets get this city some more skateboard facilities.

 

We got a healthy stock of our own goods in stock at the moment with quality T's, fleeces and jackets in stock. Brand new is the Manga print on a heavy zip sweat. The Manga print is the origination of our JPN logo that is above the door. A new JPN print colour-way T has just arrived as well as a re-stock on some favourites. Come get some.

Lots of new garments going up to support the Bournbrook DIY project. go here to take a look and maybe grab something to keep the park thriving.

The new Andrew Reynolds 480 from New Balance is more than just a colourway. The skate 480 has been elevated and toughened up to take a beating while still looking good. Plus the comfort levels are high so you will be able to skate for longer. Check the slick new edit to launch it featuring Andrew Reynolds, Justin Henry, Ryan Lay, Jordan Trahan, Charlie Birch, and Marcello Campanello. Filmed by Kyle Camarillo.

Watch it here.

FP insoles are an upgrade your feet will thank you for. They are soft, comfortable and absorb up to 91% of shock energy allowing you to skate for longer and with less issues. We highly recommend them. Take a look here.

We had a visit from long time pal and collaborator Richard 'French' Sayer as he is holding a small exhibition with our neighbours in conjunction with Home Of Metal. When we first moved to the Custard Factory he posted up and painted a number of murals for us and he has done a couple of graphics since for garments including the brilliant H.O.M. garms here. 

Recently he has been working on found needlepoint and adding his own graphics. Each and everyone a winner. If you get chance get down to see us in the next 2 weeks to view. If you can't stretch to a painting we have a lot of Dungeon merch in stock, from patches to shorts and hoods here.

 

A big thanks to everyone that came out on the 19th to enjoy the night. Darren reckons it was a stronger turn out than the year before and he's keen to build on it for next year.

We got to see the second instalment of the Silhouette series which was a banger as well as some deep cuts from Jamies vaults with a rad Jack Edwards part from the early noughts. Lots of local art and photography lined the walls and our pal Wig Worland blessed us with some incredible shots of Midlands skaters taken when he was a regular visitor to Birmingham in late 90s / early 00s. 

Huge thanks to everyone that contributed art and videos and everyone that bought merch so the night could be paid for. If you went, you are a winner, if you didn't get to go then please look out for next year.

Darren, Rueben and Japhet put on 'Through the eyes of a skater' last year at Centrala, bringing together video, artwork, ephemera and photography to highlight the culture that runs right through the middle of skateboarding. Many folks attended and much fun was had. 

Instalment 2 is happening on Saturday August 19th, building on the success of the first event with more contributors and a packed out evening. 

Note the date and be a part of it.

Rad edit from the Krooked tour of the UK last year with a generous sprinkling of Birmingham goodness.

Thanks Alan!