......it would be well worth your while to pay a visit to Stoke Plaza to witness what will be one of the biggest skate events of the year in this country. 4 Star have got [almost] the full team in attendance and that alone is worth the trip.

The First installment of the A3F tour headed out from Ideal today. The boys are headed to Leeds to skate and hook up with Doug and watch Dougs band The Gentlemens Pistols play tonight. Going to be good times…check here for locations and dates.

And, as ever, we have a lot of new gear in stock, including new Slave / Mystery / Zero boards and new release Nike SB Dunk Mids and Zoom Tres. Check the store for details.

Stoked to spot our Jack Edwards up on the Motive Skateboards website with a few nice photos to represent what he’s about. Go take a look.

Plus we got a load of new stock in, including a bunch of sick Independent items and the new Blind Video. Take a look at the online store for details.

.......to be with your friends and appreciate all the good things that you have got. Go skate for Richie and give thanks for the good times.

It’s Sunday, It’s quiet, but the ramp is open and getting some use. Dale dropped by and let me know that he posted up a little flick of him skating the facility on Youtube. Take a look here.

Well, after about 4 years worth of petitioning and customer sanctioned collection boxes it has finally happened. Ideal has gone flat.
Finally!

Greg Herbert approved.

Looks like the Baileys have had it hard over the weekend….During Sunday we got a visit from Neil, who was stopping by to hook up with J.Vile and have a skate on the ramp. While I was mashing up a mug of black he smacked out a casual fs/kf on said ramp for the first time and it was a banger..Then Ollie turns up all beat up from a hill bomb gone wrong and covered in yesterdays blood, resulting in some eye rolling from big brother. Then Neil goes out skating the streets and proceeds to wreck his ankle on a bankle. Dammit!
You guys been annoying any gypsies of late?
Ideal wishes the both of you the speediest of recoveries….

It’s a beautiful day in downtown Birmingham…The store has been super busy and folks been dropping through from out of town which is always a pleasure. The dynamic duo from the’grove have been sessioning our bench out in the sun and i managed to take a passable shot of Phil’Fo’Shore..

We just got the new Sidewalk in store. for those of you that don’t have a subscription you should drop in and snag a copy….We’re stoked that the review of LeCam is within and it’s super positive…..Good job!

Just spotted this little Vans UK tour 4 part article on VBS with a little bit of Kris Vile in the mix.

We are open at our usual times on Friday, Saturday and Sunday but the store will be shut on Monday.
Go Skate!

Another day in the store is just another power move for Ideal. Our K.V. got the call while in Guandong in China so he hot footed it straight to Beijing then, on landing at heathrow at 5 a.m., rode the train into New Street and then straight to Ideal for a shred on the ramp and then a quick meeting to discuss terms on joining the very exclusive Ideal Grip and Bolts team. Terms were bashed out and hands shook.
Welcome to the team Kris!