Some Adidas Skate soft goods landed today. We got the Trefoil zip hoods and a couple of the T's, all of which are looking dead good and selling right out of the box. Alongside the Adi was another of the big brands showed up with the goods and we got got our paws on the Nike SB P Rod 5 in black and red. Again, they are looking tight and are super light to boot.

Got a lot of new wood in store today, mostly Cliche, as we can't keep that brand on the shelves for long, accompanied by some classic Enjoi Panda decks.

 

We have been busy stocking up on hardgoods over the last week, so much we can hardly move. We have got a load trucks [Venture/Thunder/Indy/Royal], a load of wheels [Bones/Spitfire] and a slew of decks [Fabric/Girl/Telegraph/DGK] in store and ready. Plus as a bonus we have got some Baker decks in stock at sale prices. Be quick!

Our package of Sidewalk DVDs is on its way to us at last. To celebrate the release of 'In Progress' we will be showing it in the cinema opposite the Ideal store at 6.30pm on Thursday 6/10/2011...It's £2 in and any profits go toward the upkeep of the ramp. See you there!

To match the high quality denim, plush jackets and 5 panel caps we also have some new perforated leather skateshoes in store. We are quite the gentlemans outfitter these days don't you know. *wipes nose on sleeve.

We have finally taken delivery of the brand new Levi's Black Tab skateboard range. The originators of the denim jean have got involved in skateboarding and produced the best made jeans we have ever stocked. The denim is well thought out with loads of details to ensure that they are the toughest out there. Features include bar tacking at stress points, reinforced pockets, rubber coated hem at the heel to hinder fraying, triple layered belt loops and high quality denim [with stretch] as standard. On top of all that, we are one of only a handful of accounts in the UK to stock the range so visit the store and see them for yourselves if you can.

Just got the release dates through for the new Sidewalk DVD. After years years of of filming and numerous missed deadlines it will finally land in store on the 5th of October. "Featuring sections from Ben Raemers, Harry Lintell, Conhuir Lynn, Nicky Howells, Barney Page, Tom Harrison and Sean Smith, alongside Mark Baines, Nick Remon, Ben Nordberg, Chris Jones, Denis Lynn and appearances from (almost) every other UK skateboarder of note". We will hold a preview in the cinema on the day of release so you can see it on the big screen and get the full audio visual overload. Keep checking back for further details...

Got a mail from the crew at Helas Last Friday asking if we wanted to stock their 5 panel caps. Of course we said yes. So by Friday this week you will be able to score yourself some of their finely detailed headware available direct from Ideal. Take a closer look here.

Our pals at Volcom sent through a load of their Coozies. In case you don't know what a Coozie is, they are useful for keeping beverages cool and your hands warm. These neoprene beauties are available right now and will be free with any purchase in store or online...

Loads of new goods landing in store over the last few days. Deluxe have been heavily repped with a load of new Anti Hero boards and software as well as new Spitfire T's and hats. We also grabbed a few copies of the Thrasher Killing Time DVD/7" which is chock full of goodness.

We got a little restock of Shake Junt T's in stock along with the grip and some stickers. Yes, at long last Ideal actually stock stickers. Check here.

If you have skated our ramp you will have seen the skull and the knight that French painted up for us as the last screws were going in when we first opened at the Custard Factory. And to help in the upkeep he has come through with a Ramp Local T shirt for us. So stoked...Thanks French! More details here.