Don't know if you have heard but Ideal have moved. After a month dedicated to carpentry we now occupy a new unit at The Custard Factory which is twice the size and 10 times slicker than the old store. Come visit and see it for yourself. We are carrying more stock than ever as well as some opening bargains in end of line footwear from Fallen, Nike SB, Vans, Es, and more. Ask us instore for details...We also got a drop of fresh SB's in store today...New Dunk Mid Pro, a new P Rod Vulc and a dope Team Edition..

At last...the April Sidewalk mag has landed and it's good. Kelleys interview is in there...10 pages of radness and not seen the rest of the mag yet...

We also have got a load of new sale goods in including OJ wheels, Slap and Anti Hero T's, Venture zip hoods, Zoo York decks and some new SBs including the Janoski 4:20 and the new P Rod Vulc.....Take a tour of the store and see if you can spot the bargains. 

More new stock has landed today. Most of it was footwear with a new colour in Vans Chukka low and a canvas era plus a restock on the classic black and white Nike SB Bruin. Oh, and we also got a super plush new Janoski in suede and leather...i think it's black and gold.

The ramp and store are going to be open for the usual hours [Sat / / 10:30am - 6.00pm + Sun / / 1.00pm - 4.00pm] this weekend but we will be closed on Monday 9th and then back as usual on Tuesday....Be good to see you.

We just a got a refresh on Cliche including a slew of £40 decks as well as the Wallace 5 panel cap, a rad Mark McKee graphic deck and the 420 cruiser....And as a bonus we still have a load of Grey magazines in store so if you haven't got one yet then come and get one.

New stickers just landed.....If we owe you one then come get one.....

For us, today was a giant game of Tetris. 15 big cartons of footwear from Vans, Fallen and Nike SB arrived and we were almost out of storage space already. Thankfully Bob got his shuffle on and made room so we could cope with all the freshness. Included in the drop were two new Era Pro, Half Cabs and Chukka Low as well as Nike SB Kostons and P-Rods. We also got some new spring 12 Fallen with a really tidy Forte, a canvas Coranado, a new Rookie and a Bomber in kids sizes. Please help us make room by dropping by the store, skating the ramp and taking a fresh pair of skate shoes away with you..We need the room.

We got our first drop of Rip N Dip clothing landing tomorrow. A small selection of 5 panels and pocket T's. It ain't cheap but it is high quality and part of  the Weekendtage deal.

The first of the Spring 12 Lakais hit Ideal today. We got a Manchester Select and an MJ 6 to get things started with more on the way. We also got some more KR3W crew sweats and T's as well as Landscape Boards and T's, Heroin boards and more Altamont clothing. Filled to the point of bursting.

More timber has landed at the store in the form of Polar Skate co, the brainchild and outlet for Pontus Alv. If you haven't seen the amazing Polar clip then check it now! Well worth a watch. We also are getting a restock on Helas 5 panels later this week so keep an eye out on the store/FB page for the drop. [Edit / Helas just arrived]...

Brand new Baker goods landed at the store today. We got the full line of team boards available plus the brand new Cursed pro series with graphics by Jack Tarlington. Take a look here.

Re stock of our Bobble beanies hit the store today. This time it's a run of black and teal and Ideal is spelled out in lower case . Keep fresh, keep warm.