Ideal is running a Shake Junt 'Chicken Bone Nowison' premiere this month. As the cinema is booked up we are hooking up a video projector and doing it in the ramp space. The date is set for Saturday 26/11/2011 at 6.00pm and the tax is £2 with all funds going toward the ramps upkeep. Also, we hope to have the DVD for sale in store on the same day [*image below is for reference only]. No doubt it'll get chilly so wrap up and be ready for the skate afterwards...See you there.

Just got a drop of the winter range of Fallen footwear. The fresh styles are the new Slash pro model, The Easy which is a super trim lightweight shoe in suede and canvas and the new Tom Asta pro model, the Rookie which looks super clean and business like. The ever classic Forte is also refreshed in a black suede with leather details making for a classy classic. Details here.

You need a super comfortable, durable mid skate shoe?                                         Do you want performance, agility and all wrapped up in a super light package? Then take a look at the P-Rod mid. We got these in stock late last week and the feedback we are getting is that these shoes are the bomb. Cup sole construction makes 'em strong and the Lunarlon midsole brings the best in lightweight impact resistance. Details here.

Some Adidas Skate soft goods landed today. We got the Trefoil zip hoods and a couple of the T's, all of which are looking dead good and selling right out of the box. Alongside the Adi was another of the big brands showed up with the goods and we got got our paws on the Nike SB P Rod 5 in black and red. Again, they are looking tight and are super light to boot.

Got a lot of new wood in store today, mostly Cliche, as we can't keep that brand on the shelves for long, accompanied by some classic Enjoi Panda decks.

We have been busy stocking up on hardgoods over the last week, so much we can hardly move. We have got a load trucks [Venture/Thunder/Indy/Royal], a load of wheels [Bones/Spitfire] and a slew of decks [Fabric/Girl/Telegraph/DGK] in store and ready. Plus as a bonus we have got some Baker decks in stock at sale prices. Be quick!

Our package of Sidewalk DVDs is on its way to us at last. To celebrate the release of 'In Progress' we will be showing it in the cinema opposite the Ideal store at 6.30pm on Thursday 6/10/2011...It's £2 in and any profits go toward the upkeep of the ramp. See you there!

To match the high quality denim, plush jackets and 5 panel caps we also have some new perforated leather skateshoes in store. We are quite the gentlemans outfitter these days don't you know. *wipes nose on sleeve.

We have finally taken delivery of the brand new Levi's Black Tab skateboard range. The originators of the denim jean have got involved in skateboarding and produced the best made jeans we have ever stocked. The denim is well thought out with loads of details to ensure that they are the toughest out there. Features include bar tacking at stress points, reinforced pockets, rubber coated hem at the heel to hinder fraying, triple layered belt loops and high quality denim [with stretch] as standard. On top of all that, we are one of only a handful of accounts in the UK to stock the range so visit the store and see them for yourselves if you can.

Just got the release dates through for the new Sidewalk DVD. After years years of of filming and numerous missed deadlines it will finally land in store on the 5th of October. "Featuring sections from Ben Raemers, Harry Lintell, Conhuir Lynn, Nicky Howells, Barney Page, Tom Harrison and Sean Smith, alongside Mark Baines, Nick Remon, Ben Nordberg, Chris Jones, Denis Lynn and appearances from (almost) every other UK skateboarder of note". We will hold a preview in the cinema on the day of release so you can see it on the big screen and get the full audio visual overload. Keep checking back for further details...

Got a mail from the crew at Helas Last Friday asking if we wanted to stock their 5 panel caps. Of course we said yes. So by Friday this week you will be able to score yourself some of their finely detailed headware available direct from Ideal. Take a closer look here.

Our pals at Volcom sent through a load of their Coozies. In case you don't know what a Coozie is, they are useful for keeping beverages cool and your hands warm. These neoprene beauties are available right now and will be free with any purchase in store or online...