We are going to hold a 'fun' comp outside the store on Saturday the 18th of June. It's going to be a knock out trick contest to pull the best line on our modified polyprop boards...£1 entry [funds to the ramp as usual] with prizes for the top 3. Kicks off at 4pm. Bring your A game!

We will be getting copies of the new Blind Ams DVD This Is Not A Test tomorrow. It's a quick hit of some amazing skateboarding with some standout sections [Kevin Romar / Sewa Kroetkov]. Selling at £5 it is a bargain, and we also have some tidy Blind stickers to give away with each purchase too.

Limitedition have been getting some attention for their latest T with notable fans such as Natas getting in touch and picking one up. We will be getting our hands on them today, in limited amounts of course. If you want one then you best be quick.

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Fabric skateboards have landed at Ideal. If you haven't picked up on this new UK company yet then pay attention. Hailing from the North East, Fabric landed with a clean aesthetic and a team of rippers that you'll soon be hearing about. Check Jamie Erringtons web edit here. 

Looking forward to seeing this company flourish.

We got the new Grey magazine through the door today. It's a photo issue based on a European tour named Uncommon Places which lead the travellers off the well beaten path and toward the rarer more local spots. The mag is as on point as usual and is backed up with an very tidy clip here.

The magazine is free and instore or going out with all online orders while stocks last....

Plus check around the store for new Adidas and a whole slew of fresh hardware.

Big ups to Dave Pegg and Kris Vile for winning the Adidas Obstacle contest this weekend. Representing Ideal the boys went head to head with 16 other stores and when the dust settled after a long day the lads came away victorious and £1000 richer. Thanks a lot for doing us proud.

We will be open as normal over the weekend, so come visit.

And make a plan to get down to Lightwoods park on Monday for the grand opening of the new skatepark!

The April edition of Sidewalk has landed and it contains some good stuff, including our favourite stonemason Paul 'Oldie' Houldey. Turned out real nice. 

We also got some tidy new DC Match WC S and DC Course shoes as well as some fresh new Elwood Popalardo chinos and Kenny Anderson 5 pocket trousers. Also, keep an eye on our facebook page as we have the last pair of lurking Nike SBs to give away next week.

We have got the new Roots series from A3F in stock and they look incredible. A lot of extra work has gone into making these boards look so amazing, with the addition of spray lacquering, top graphic, bonus sticker and a great illustration from Step all add up to a sick deck. Check them out in store as photos don't do them justice. More here.

A Third Foot have revamped their website and as well as showcasing their fine product they have posted up some fresh footage of the team. If you haven't taken a look at Luke Kindon / Dougy / Dave Pegg or Andy Colemans footage then click here and do so. Rad!

We got a box full of Since Day One DVDs in store and under wraps until tomorrow night. Got to say that the anticipation is running high with all the clips / interviews and photos floating around and this one is definitely adding fuel to the fire. Look forward to seeing those of you that can make it to the cinema for the Birmingham premiere.

For your viewing pleasure we will be showing the Real Video at the Custard Factory cinema on Wednesday the 13th at 6pm. No advance tickets so roll in and form an orderly queue [second screening can be arranged if necessary so don't panic] and we will have copies of the DVD for sale after the premiere too....

Entrance will be £2 with the proceeds going toward the ramp.