It's short[ish] notice but we will be hosting the Midlands premiere of Stay Gold on Friday 27th at 6.30pm at the Custard Factory. Tickets are available as of now at the store for £2. The Cinemas capacity is a 100 so you may want to act fast to guarantee your seat for what is going to be the skate flick of the summer. Get hyped here and here.

Yo Tom, we finally got Sidewalk in stock!

Winter Volcom arrived in store today and it is all killer. Seems a little early to be thinking of snagging fleeces, coats and parkers but with the weather the way it is, maybe now is the time. Take a look at the goods here.

Shop pal Andy Darby requested that we resurrect the original logo from almost 20 years ago so here it is with a few tweaks but looking as good as ever. Available right now.

We got a small drop of Diamond Supply hardware and T Shirts arriving tomorrow. Very limited amounts so if you like it you better jump on it. Also got The Real X Deface collab boards and a little hit of Stereo arriving too. We Dead Hip.

We got some sweats, hats and T's in from Spitfire and Anti Hero today. All high quality and good looking too. Tomorrow we will be getting a fresh re-stock on Death, Heroin and Landscape plus we will be getting some copies of the new In Search Of The Miraculous by Pontus Alv, which is reported to be, well, miraculous....

And front page of the Berrics eh? Who would have guessed.

Yet more new Vans Chukka Low in store, with the Andrew Allen colourway arriving today. Black suede and Gum. Dead nice. We also got a restock on the Era pro in black suede that has been getting a lot of attention.

Talking of Vans, Spotted an interview with our boy Kris Vile on the new Crossfire website. some wise words and sick photographs. Take a look here.

A big thanks to everyone who came out for the Wizard Council premier on Saturday. There was a full house and the stoke was high. Plus, thanks to James, Jack, Kelly and Kris for getting up to the Works in Leeds to represent Ideal at the Vans shop riot...

Plus, for the first drop this week we got a load of much requested Motive wood, a fresh drop of Enjoi and a re-stock on the much rated unflatspottable Darkstar Speed Plus wheels...

Summer is a project that Ideal pals Dave and Mike have been working on for a little while now.

The first one is up now [here] and the next two are in the works. The plan is to do articles based around cities and their scenes so get in touch with them if you have any ideas or want to contribute. 

Take a look at the Summer website here.

Been waiting on the Deathwish Cruisers for what seems like ages as so few made it to the U.K. due to demand in the U.S..

And they were no disappointment either, the shape is mental but usable and the graphics just kill it....

Take a look here.

Plus we also got the new Sidewalk mag in stock today and there are more Decks from Motive arriving tomorrow..

New stock of Vans arrived in store late today. In amongst the packages were a familiar colour way in the Chukka Low. It's Kris Viles own model. Stoked!

Check over the new Vans drop here.

In the 19 years we have been supporting the skateboarders of Birmingham we have stocked a few random skate branded items like towels, slippers, beer helmets and the like.....Today it is the turn of the foot ball.... 

Thanks. A lot.

We also have new genuine skateboard product from Chocolate, Anti Hero, Death, Heroin, Krooked and more.....