Everyone loves free stuff, and the good people at Chocolate have sent us a load of socks to give away. To keep your feets warm in these cold times we are including these fine examples of hosiery with each pair of Lakai shoes while stocks last....

The What's Cookin' DVD just landed at the store 2 minutes ago. Felt we ought to let you know. We got a few copies in but reckon they'll go quick so grab one while you can.

We have managed to get hold of a small amount of the new Supra Pro Am series. First off is the Erik Ellington x Spencer Hamilton colour up which is one of the lightest shoes on the shelves. Built on translucent cupsole it features a thick Suprafoam midsole, mesh for breathability and a suede an nubuck upper for durability...

Check it out here...

We have a batch of bright stickers for the cold days ahead. Come visit the store and pick some up. 

Stoked to announce that we will be hosting a premiere of the new Death Skateboards video Ordinary Madness in the Custard Factory cinema. Tickets are £2 in advance and strictly limited to a 100 so don't just sit there and think about it..Get down here and pick one up. And the date to remember is Wednesday 24/10/2012 and the time is 18:30.....Plus Nick Zorlac will be in attendance along with a carload of the Death team and the ramp will be opened for a session right after the showing.

Ordinary Madness promo here.

We have just received a small re-stock on the Omar Salazar X Levi's. These were a limited run from the summer and this is the absolute last of the available stock. Get in touch if you want to score a pair of these winners...

Autumn is here and so is the latest shipment of KR3W clothing. The season is starting off fresher than ever with a load of new Starter Caps, Baseball T's, Fleeces, Chinos, denims and Jackets..Check some of the new range here.

In other news, we have the latest issue of Grey Magazine in store, a load of fresh wheels on the way and a restock on Nike SB due in any day now. Busy times.

Right now it's just over 70 days until the release of Pretty Sweet. Of course it will be available on itunes straight after the official premiere but we are stocking the DVD/Blu-Ray pack for those of you that want the full experience. The hard copy features content unique to this package as well as a booklet,stickers and a digital download. You can assure your copy with a pre-order and we will ship in mid November when it becomes available. Check the Pretty Sweet website here for clips, galleries, wallpapers and more.

New Spifire Wheels soft goods landed today with classic good looks and are flying out already. Take a look here to grab yours. We also got too few of the new Thrasher 5 panel caps in as well. Spot them here.

A little box of madness landed at the store this morning. The promo copy of Now that's what I call skateboarding has been on rotation at Ideal for a couple of weeks and now it's available to buy. Featuring Caradog Emanuel, Dylan Hughes, Rhys Meek, Chris Gibbons, Josh Perrett, Welsh Tommy, Taylor Oakley amongst a cast of many, N.T.W.I.C.S is heavy with sick skateboarding, an amazing soundtrack/skitfest and all packaged on hand crafted skateboard DVD cases. A future classic. Cop one nowwwww!

Now available here in our online store.

Factoid! Shakespeare invented the word 'swagger', little did he know that 450 years later some scoundrels from the new world would be re-defining the word! The scoundrels in question are Rip'N'Dip are we are hyped to have a fresh drop of the freshest 5-panels in store NOW! Some of these designs are limited to 2 or 3 pieces, so don't sleep...In hardware news, we've had a few hand-screened decks from noted tea guzzlers Lovenskate, fresh lumber from 'ol faves Death, Landscape and Heroin should be here by the wknd, along with some east coast flavour in the form of Traffic, next week will see the return of the unbeatable £55 Darkstar completes, including a new 8 inch model! Note! We will be closed Bank Holiday Monday, INABIT! 

We have had a table tennis tennis table outside the store for a month now. Skills are up and claims are being made with some heated games going down. To add some spice to this we have teamed up with Lakai to hold a knock out contest on Saturday the 11th of August. There will be a maximum of 30 spots so if you fancy your chances then get to the store early, sign up and get ready to ping the pong, there are shoes at stake.