We just received a lot of Emerica hardware as part of the promotion for the forthcoming Emerica Stay Gold DVD. The deal is, if you purchase any Emerica product you will get a set of these Emerica gold 7/8" allen key mounting hardware packs free of charge….

Sounds like a good deal….

We have taken delivery of the new Omar Salazar mid from Nike SB and they are already garnering some attention straight out of the box.

His debut pro models for SB are understated but feature heavy. Take a look at the microsite here to learn more.

We have got the March issue of sidewalk in stock and is increasingly frequent of late, it is a shocker. Top article is the A Third Foot tour with rad snaps of Jason ‘Cainsy’ Caines, Dougy, Ben ‘Bloke’ Blake, Phil ‘Kanuckistany’ Shore, Woody and Tom Brown.
Drop by the store and pick one up….

There is also a video of the trip right here.

The spring re-stock at Ideal continues at a pace. Today it is the turn of Enjoi clothing. We have had a bunch of the new T’s and sweats arrive today. Take a look here.

Plus, take a look at the Adidas page for a new colourway of the Busenitz.

Just spent some time getting the KR3W range into the store and onto the shelves. It’s all looking amazing, with the new Lizard King denim and the bargain Special K Slim [retailing at £40] taking the denim crown and a whole slew of new T’s including the Mono Tie Dye which is, how you say, Rad?!!!!

Take a look here.

You need shoes….?
We got shoes……!
We are knocking the price on a large selection of styles down to £29 so if you spot something you like then grab "em as they are going fast…

We got sent some copies of the immense Nike SB Fluff book. It took 18 months to document all the European SB riders and as there are so many of them the book is a beast weighing in at 600 pages thick. Fancy owning one of these? We are going to give our copies away to anyone who buys Nike product in store over the next month. All you have to do is ask to be entered into the draw when you make your purchase. Learn a little more about the project at the Fluff microsite here.

On Friday the 12th we will be hosting the UK DC team at the ramp…..Leo Smith, Sean Smith, Dave Snaddon, Dylan Hughes and Keith Walsh will be attendance. Will start at 5pm and go on until we are finished…..Ripping!

Congratulations to Kris on his Kingpin interview. Always stoked to see him all up in the media and looking forward to the Vans video even more now. Working on getting a premiere for it here in Brum. Keep ’em peeled.

And of course, we got Kingpin in stock…….!

Just had a call from a representative for the PWBC.
I was informed that Palace Skateboards are going to be lurking at Ideal on the afternoon of Monday the 1st of February for a few hours getting cell phone footage of their UK tour.
This means that we are going to have Ollie Todd and Lucien Clarke in and around the store/ramp plus Tim&Barry from DontWatchThat.tv playing rowdy music that’ll make you scowl…..Grimey….!
Will Rudeboy Mandemi make the trip north?…

Just had a visitation from Liverpool/Lost Art’s finest ambassadors Cold Ones.
In town for a quick session on the ramp and then down to the venue to set up for tonights gig.
If you like the look of this clip then maybe get down to the Academy in Dale End. Doors at 7.00pm, Kicks off at 8.00pm…..

We got ourselves some copies of the Cliche Resume book in the store, and after a quick look through, i have to say it looks a mighty impressive document that is testimony to the mark that Cliche has made on European skateboarding.
A worthy addition to your coffee table….