This has been in the making for some while but we are finally able to start spreading the word. KR3W Clothing are visiting Europe on a 6 stop tour and one of those stops is a visit to little ol' Ideal in Birmingham. Lizard King, Ali Boulala, Horsey and Tom Penny will be at the store on Wednesday the 27th at 3pm for signing and a shred on the mini so make sure that you leave that day free to meet and greet with the KR3W.

Check the Ideal Facebook page for this weeks SB giveaway. Another tasty pair of Dunk Pros being given away for free. All you have to do is comment under the photo of the prize to get your name entered into the draw. Entry closes at 4pm We will contact the winner at 5pm on Friday. Best of luck.

Also, if you have a relative who doesn't know quite what to buy you for a present then guide them to the new gift voucher button on our front page. Guaranteed satisfaction.

We have a few random items left over after the Nike SB Planet Caravan visit so it seems fitting to hold a few little competitions to give them away. First up is a pair of Dunk Mid Pros in Black / Sail - Varsity Red in size uk 8. Check our facebook page and add your name in the comment field under the photo of the Dunks. Deadline for entry is Friday at 4pm...

Best of luck!

Grey Magazine issue #2 is now online so if you didn't manage to pick up a copy at the store you can still read up on some great interviews plus browse all the extra contet here..

Support it!

We got a drop of the freshest Girl product today and as ever, it is all amazing. Super clean decks, T's and sweats plus some Chocolate bearings and wax. More to come. Take a look here.

And as reminder of what these guys are about check out the 4 Star visit to the ramp here.

The Planet Caravan tour visited Ideal on Saturday and we'd like to thank all of you that turned up. skated, spectated and got free gear. And, as if the planets had aligned, today we got yet more stock from Nike SB including Blazers and Janoskis in black, Blazers in suede and denim [Creature Skateboards colab] and Zoom Classics in black. A very tidy addition...

And keep an eye out here plus our Facebook page for a chance to win some left over SB booty in a competition next week...Some nice stuff to be had.......

Been waiting to get our paws on some Clan 010 boards for a while now to support our man Kris Vile who, as you must know, is on the team. Boards look great and judging by the way Kris batters 'em we know that they last.

...........have just arrived in store......Scope 'em here.

Visited the printers and picked up the Birmingham Planet Caravan tour posters today. We got 25 of these beauties which are hand screened on quality paper with artwork by Birmingham born doodler Simon Peplow. Got to say that the posters look great so thanks a lot Simon...Good Job!

Also, we also got our Fall Altamont clothing in stock and online as of today. Classy and detailed as ever and the Davis chino is at the top of a very good pile of garms.

Had a couple of new colourways from Nike SB land today. The Bruin in a real nice light blue suede and the Janoski in Anthracite canvas... Both dead good looking....And this would be a good point to shout out that we are hosting the Nike SB Planet Caravan tour on Saturday from 3pm. Make sure you are here to take part in what promises to be the event of the year so far......

A nice addition to all the new Landscape and Heroin timber that arrived today was the Heroin Spiral Shredder. It's a cruiser on the standard concave so it is shreddable but with a point to the nose and cut aways on the rails to slim the tail down. Dead nice.

Pay attention at the back! 

Just had word to confirm that the Nike SB end of summer tour will be visiting Ideal on Saturday 25th of September. Full UK team will be in attendance and radness will occur...