Grey Magazine issue #2 is now online so if you didn't manage to pick up a copy at the store you can still read up on some great interviews plus browse all the extra contet here..

Support it!

We got a drop of the freshest Girl product today and as ever, it is all amazing. Super clean decks, T's and sweats plus some Chocolate bearings and wax. More to come. Take a look here.

And as reminder of what these guys are about check out the 4 Star visit to the ramp here.

The Planet Caravan tour visited Ideal on Saturday and we'd like to thank all of you that turned up. skated, spectated and got free gear. And, as if the planets had aligned, today we got yet more stock from Nike SB including Blazers and Janoskis in black, Blazers in suede and denim [Creature Skateboards colab] and Zoom Classics in black. A very tidy addition...

And keep an eye out here plus our Facebook page for a chance to win some left over SB booty in a competition next week...Some nice stuff to be had.......

Been waiting to get our paws on some Clan 010 boards for a while now to support our man Kris Vile who, as you must know, is on the team. Boards look great and judging by the way Kris batters 'em we know that they last.

...........have just arrived in store......Scope 'em here.

Visited the printers and picked up the Birmingham Planet Caravan tour posters today. We got 25 of these beauties which are hand screened on quality paper with artwork by Birmingham born doodler Simon Peplow. Got to say that the posters look great so thanks a lot Simon...Good Job!

Also, we also got our Fall Altamont clothing in stock and online as of today. Classy and detailed as ever and the Davis chino is at the top of a very good pile of garms.

Had a couple of new colourways from Nike SB land today. The Bruin in a real nice light blue suede and the Janoski in Anthracite canvas... Both dead good looking....And this would be a good point to shout out that we are hosting the Nike SB Planet Caravan tour on Saturday from 3pm. Make sure you are here to take part in what promises to be the event of the year so far......

A nice addition to all the new Landscape and Heroin timber that arrived today was the Heroin Spiral Shredder. It's a cruiser on the standard concave so it is shreddable but with a point to the nose and cut aways on the rails to slim the tail down. Dead nice.

Pay attention at the back! 

Just had word to confirm that the Nike SB end of summer tour will be visiting Ideal on Saturday 25th of September. Full UK team will be in attendance and radness will occur...

We got the new Thrasher in store.

We got a few accessories from Nike SB today, namely the Cable Knit beanie in black, the new Daypack and SB Backpack plus some of the Ultimate Coach jackets. Been a few folks asking for these items so expect them to be running out of the store as of now.

More Kr3w has just landed at the store. Today it was T shirts. long sleeve shirts and the Klassic cut in grey twill. All looking so very good. Check out the essentials here.

We will be getting the Kr3w winter jacket range in a month or so. Keep your eyes on the prize.