101 Skateboards

101 Skateboards were part of the World Industries family so in the early nineties were as on point as it was possible to be. Natas Kaupas ran the company, did the art direction for boards, adverts and videos as well as being one of the "professionals" on the team. This art direction was ahead of its time making 101 one of the most iconic brands of all time. At last some of the original graphics are being put out on the original shapes with hand silk screened art with the blessing of the riders and artists involved. 101 goods available at Ideal at the end of March in small quantities so plan ahead if you want one of these beauties. Available here.

101 Skateboards reissue